PRADOS DE PUNTA CANA
In the idyllic setting of Dominican Republic island, a construction company is set to develop a paradise residential compound of several green housing lots. Offering low impact island living housing, the company needed a brand for the ambitious project. The high-end target through minimal and tropical chic aesthetics constrasts with the soothing turquoise brand colors evoking the crystal waters of Punta Cana. The palm Cana, native of the area, is the brand icon used throughout the elements: billboards, brochures, collateral.